A less-cash economy is a key step in the path to becoming a developed nation.

Take the pledge of minimising cash transactions in the next 30 days and of educating others around you to adopt electronic payment modes. And contribute towards the transformation of our nation!



Gate Criteria
  • We have classified the Corporates into two slabs basis the number of employees in the organisation. Accordingly, you can register your organisation in your respective category.
    • Category A: 200 to 2000 employees on roll
    • Category B: Greater than 2000 employees on roll
  • You must be the authorised person in your organisation to register your organisation for this challenge.
Winning Criteria

The winning criteria for a Corporate will be the average of the following two criteria:

  • Incremental number of employees during the challenge period, who have availed digital payment solutions (CUG solution or iMobile or Pockets) of ICICI Bank  divided by number of ICICI Bank Salary Accounts in your organisation in which there is fund inflow during your challenge period.
    • Incremental number of employees during the challenge period, who have availed digital payment solutions will comprise of ICICI Bank Account customers (who have installed a CUG solution or iMobile or Pockets) and Prospective ICICI Bank customers (who have installed CUG Solution or Pockets).
  • Incremental numbers of Prospective ICICI Bank customers who have installed and activated digital payment solution of other banks divided by the total employee base of the Corporate during the 30-day Challenge.
  • The above information should be shared by the authorised person of the Corporate within 15 days post the completion of  30-day Challenge through a link which will be sent on the registered mobile no. and email id. Alternatively, the authorised person can login on http://www.lwcmovement.com/login.aspx and enter the details and submit the same.