Join the

#LiveWithoutCashMovement

A less-cash economy is a key step in the path to becoming a developed nation.

Take the pledge of minimising cash transactions in the next 30 days and of educating others around you to adopt electronic payment modes. And contribute towards the transformation of our nation!

Want to still withdraw cash?

#LiveWithoutCashMovement

How to win?


  • The winner is declared basis the highest points earned by the participant, subject to all terms and conditions being complied with.
  • Choose from any one of the following categories you would qualify in and keep a track of the number of non-cash transactions and referrals you have carried out.


Individual

Gate Criteria
  • Both ICICI Bank customers and prospective ICICI Bank customers can participate in the Programme
  • Any customer holding any one of the following accounts qualifies as an existing customer of ICICI Bank:
    • Savings Account (including Salary Account)
    • Current Account
  • You can use and activate any one of the following ICICI Bank payment channels to undertake non-cash transactions:
    • iMobile
    • Pockets
    • UPI
    • Cards (Debit, Credit and Prepaid)]
    • Internet Banking
    • SMS Banking

You need to do at least 5 financial non-cash transactions within 30 days of taking the challenge. You will earn 5,000 points.

Cash Withdrawals

The 30-day challenge encourages you to minimise your cash usage. Withdrawal of cash up to ₹5,000 will not have any impact on your points accrued.

Subsequently, one point will be deducted for every rupee withdrawn over ₹5,000.


Referral
  • You can also refer your friends, relatives, colleagues and acquaintances by getting them to join the #LiveWithoutCashMovement. All they need to do is download iMobile (if they are an ICICI Bank customer) or Pockets, activate it and carry out at least one financial transaction.
  • For every single activation cum transaction, you earn 1,000 points. You can increase your opportunity to win by getting more referrals to activate and transact.

Individual (Only Pockets Users)

Gate Criteria
  • If you do not hold a Savings or Current Account with ICICI Bank, you need to download Pockets app, activate it and do a minimum of 5 financial transactions. This will help you to earn 5,000 points.
Cash Withdrawals

The 30-day challenge encourages you to minimise your cash usage. Withdrawal of cash up to ₹5,000 will not have any impact on your points accrued.

Subsequently, one point will be deducted for every rupee withdrawn over ₹5,000.

Post your 30 day challenge, you will need to login on this Website and enter the amount of cash withdrawn by you from other bank accounts/entities during your challenge period. If you are one of the top scorers, we will contact you for the scanned copy of your bank account statements and you would be required to share the same with us.

Referral
  • You can also refer your friends, relatives, colleagues and acquaintances by getting them to join the #LiveWithoutCashMovement. The referred person would need to download Pockets app, activate it and carry out at least one financial transaction
  • For every single activation cum transaction, you will earn 1,000 Points. You can increase your chances of opportunity to win by getting more referrals to activate and transact.

 


Family (ICICI Bank Customers)

Gate Criteria
  • Choose a minimum of any two accounts registered under Family Banking and activate any of the ICICI Bank payment channels like iMobile, Pockets, UPI, Cards (Debit, Credit & Prepaid), Internet Banking and SMS Banking and do at least 5 non-cash transactions per account. This will help you earn 10,000 points.
Cash Withdrawals

The 30-day challenge encourages you to minimise your cash usage. Withdrawal of cash up to ₹5,000 (per account within the Family Banking Id) will not have any impact on your points accrued.

Subsequently, one point will be deducted for every rupee withdrawn over ₹5,000 (per account).

  • You can also refer your friends, relatives, colleagues and acquaintances by getting them to join the #LiveWithoutCashMovement. All they need to do is download iMobile (if they are an ICICI Bank customer) or Pockets app, activate it and carry out at least one financial transaction
  • For every single activation cum transaction, you earn 1,000 points. You can increase your opportunity to win by getting more referrals to activate and transact.

Merchants

Gate Criteria
  • To qualify for the contest, just activate any one of the following ICICI Bank payment channels and undertake a minimum of five financial non-cash transactions to earn 5,000 points.
    • Eazypay
    • POS
  • Every subsequent financial non-cash transaction through any of the above channels will earn you 20 points
  • For merchants with existing Eazypay & POS connections, you will earn 20 points on every financial non-cash transaction

Merchants with ICICI Bank Current Account are eligible for this contest


Corporates

Gate Criteria
  • We have classified the Corporates into two slabs basis the number of employees in the organisation. Accordingly, you can register your organisation in your respective category.
    • Category A: 200 to 2000 employees on roll
    • Category B: Greater than 2000 employees on roll
  • You must be the authorised person in your organisation to register your organisation for this challenge.
Winning Criteria

The winning criteria for a Corporate will be the average of the following two criteria:

  • Incremental number of employees during the challenge period, who have availed  digital payment solutions (CUG solution or iMobile or Pockets) of ICICI Bank  divided by number of ICICI Bank Salary Accounts in your organisation in which there is fund inflow during your challenge period.
    • Incremental number of employees during the challenge period, who have availed digital payment solutions will comprise of ICICI Bank Account customers (who have installed a CUG solution or iMobile or Pockets) and Prospective ICICI Bank customers (who have installed CUG Solution or Pockets).
  • Incremental numbers of Prospective ICICI Bank customers who have installed and activated digital payment solution of other banks divided by the total employee base of the Corporate during the 30-day Challenge.
  • The above information should be shared by the authorised person of the Corporate within 15 days post the completion of  30-day Challenge through a link which will be sent on the registered mobile no. and email id. Alternatively, the authorised person can login on http://www.lwcmovement.com/login.aspx and enter the details and submit the same.

Institutions

Gate Criteria
  • Institutions include Schools, Housing Societies and Others.
  • To open a relationship with ICICI Bank, setup an Eazypay web interface or Eazypay mobile app during the 30-day challenge and earn 1000 points.
  • Activate* your Eazypay web interface or Eazypay mobile app and earn 2000 points.
  • Earn additional 20 points on every subsequent transaction.
  • Minimum 50% of the revenue collected should be through non-cash channels.

*Activation criteria –Carry out a minimum of 500 transactions of at least ₹500 per transaction